Jack wanted me to create a logo for his Blacksmithing business, but he didn’t want it to be anything like a typical blacksmith/farrier logo he instead wanted to incorporate something else that he really enjoyed which is surfing.

Jack drew up an example of the type of old school surfing logo style he wanted and send over the examples (below his logo), so I took inspiration from those logos and created the Dimond shape and the general layout style, the headline text overlapping parts and the colours.